Supporting leaders in healthcare
working to improve the world,
one patient at a time
Qualitative Insights Extraordinaire
CATHY BOYD
In the world of business as well as in storytelling, understanding what truly motivates a person is key. With over 25 years of experience in qualitative market research, I have honed my skills in connecting with those I interview to discover the drivers behind the narratives.
My background in theater and drama criticism has taught me how to listen deeply to both clients and respondents, and when to follow the "script" or improvise.
It has been a privilege to have served the healthcare community by interpreting the stories of those I speak with, providing strategic insights to industry leaders who are making a difference in the lives of patients everywhere.
GLOBAL EXPERIENCE
I have partnered with market research companies in collaborating with 20 of the largest 25 independent biomedical companies worldwide, including the following:
Qualitative methods and techniques I utilize……
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Methods:
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In-person and virtual interviewing, ethnography, discussion boards
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Techniques:
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Projective techniques, emotional response modeling, war-gaming
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What I think I bring to any project
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Flexibility, creativity, hard work, and an open-minded approach to the possibilities in each research project
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Discussion
Guides
Designed with the end in mind
Qualitative Interviewing
The right questions, asked the right way, for the right insights
Report
Writing
Creative storytelling; strategic insights
Typical Respondents:
Healthcare providers, patients & caregivers, payers, healthcare advocacy groups
Customer Reviews
CONTACT BLiNK TODAY
Getting Started Is Easy
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Fill out the contact form and tell BLiNK about your project.
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Meet with Cathy and discuss the scope and specifications of the research.
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Recieve a quote outling the price, timeline, process, and deliverables.