Supporting healthcare leaders all over the world, one patient at at time, with expertise and experience in medical qualitative market research
Seeing beyond the answers
About Me
My name is Cathy Boyd
In business, as in storytelling, the real insight often lies beneath the surface.
With more than 30 years of experience in qualitative healthcare market research—and a background in theatre and drama criticism—I bring a storyteller’s curiosity and a researcher’s ear to every conversation.
I specialize in connecting with patients, caregivers, healthcare providers, and advocates by listening deeply to their stories and following the threads that reveal what they truly think, feel, need, and value.
Global Experience
I have partnered with market research companies in collaborating with 20 of the largest 25 independent biomedical companies worldwide:
How I Work
Methods
In-person
Virtual
Ethnographies
Discussion boards
Techniques
Projective techniques
Emotional response
War-gaming
Journey mapping
What I Bring
Flexibility
Creativity
Curiosity
A "can-do" attitude
Discussion
Guides
Designed with the end in mind
Qualitative Interviewing
The right questions, asked the right way, for the right insights
Report
Writing
Creative storytelling; strategic insights